Chapter2:Drawing a Bead on Global Communication Theories

Normative Theories
-Four theories of the Press, an attempt to think about media
-Creation of Taxonomy
-Taxonomy media systems categories:

• Authoritarian
• Soviet
• Liberal
• Social Responsibility

-Main source of media: news and information

• Denotic media
• Normative media

-Types of print media

• Comics
• Trade magazines
• Fashion magazines
• Sports publications

-Other models of media

• Development model
• Participatory media

A different approach: Comparing and contrasting Media

-Soviet media effect on development media

-Four main points of the relation of mainstream media

• Political Power: control of media by the state
• Economic Crisis: economic crisis in Russia-Dramatic Social Transitions
• Media transitions in Russia in the 20th century
• Revolution of media in the new revolutionary regime
• The cutting Edge of media in Russia

A different Approach II: Globalisation and Media

- Meanings of Globalisation

• Globalisation as Structural economic changes
• Globalisation and cultural imperialism

-Cultural resistance against cultural invasion

-Transnational Labor and the cultural dislocation

A different Approach III: Small-Scale Alternative Media

-Samizdat

-Banned publishing under the Soviet state